Otter:Create LLC was founded by Amanda Otter in 2009. Based in Redlands, California, Amanda leads the creative vision for a diverse client base, overseeing and managing all aspects of the design process from research and strategic design to digital experience deployment. Amanda regularly works with stakeholders at all organizational levels, from leadership to end users. As a champion of human‑centered design, she understands the importance of fully immersing in the experience of the user to understand behavior, needs, and points of view. She is familiar with many design thinking methods, and knows how to match the right method to the problem at hand. She takes complex business problems and distills them into elegant, seamless, and effective user experiences.

In her twenty-six years of design experience, Amanda has applied her unique skillset to challenges across industry and non-profit sectors, developing and deploying brand and digital experience strategies for a wide range of clients. Her work has been recognized by the Webby Awards, the Davey Awards, the W3 Awards, the Art Director’s Club of New York, the Creativity International Awards, and AIGA New Mexico. Prior to starting her own practice, Amanda spent 10 years working at a large interactive agency in the Washington, DC area as a partner and an art director.

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